The logo for our new pop-up! Just in time for opening, it is final, and that’s that. My inspo board for this logo was all Frederico Fellini posters and shots from his films. I was insistent upon it! Have you ever been like that? It’s just in your guy and you can’t let go even when people you trust are calling you crazy? Man, it was a hard sell, and it took a while to get to where it is, but I’m really happy with the result. It’s strong and confident, yet playful and slightly defiant….. like Fellini. Did I mention the restaurant is a former old movie house? I didn’t plan that part but sometimes in this life you get your serendipity. So as the master says himself, “Life is a combination of magic and pasta.”
I just die over this photo by Mary Ellen Mark. I’m a huge fan of hers, and obviously a huge fan of Fellini’s so the two together here on the set of Satyricon so stark yet so graceful just fills me up with excitement of what the genius here is about to conduct. Oftentimes I feel the same feeling about our chef as he is preparing for a massive event where the stakes are really high. Come early to Yolk & Flour tomorrow and see for yourself.
